Sponsors and Partners of the 2012 Olympics

Prior to the Olympics there were a lot of different views coming from different countries who were competing in the Olympics about the companies which became huge sponsors to the Olympics.

The piece of footage to the right of the page is from a 'Russia Today' which was taken from 'Youtube'. The footage looks at the sponsors bad reputation which they have had in the past.

The majority of the examples which this broadcaster uses have given themselves a bad reputation from a situation or event which happened a few years prior to the games. For example BP was one of the London 2012 Olympic partners, however BP was the cause of the major oil spill in the Gulf of Mexico on April 20th 2010. However companies like BP which can then use an event as big as this to grow back a good reputation again as "commercial sponsorship works to impact consumer audiences!"

One of Walt Disney's most famous quotes: "We keep moving forward, opening new doors, and doing new things, because we're curious and curiosity keeps leading us down new paths". Although this quote initially is used to show what Disney does to overcome problems in their own company. We can relate this to many other scenarios such as the BP incident because companies don't have time to dwell on the past, they should concentrate on whats happening at the present and in the future, however they should still use the incident as a good lesson so they prevent it from happening again.

There were lots of opinions about whether or not McDonald's being one of the major sponsors. This is mainly due to the growing rate of obesity. McDonald's has always been a company which has supported many sporting events, they also support lots of small communities football teams. Should you stop them from sponsoring them too? Below is what McDonald's can do to help your local football team.

Taken from http://www.mcdonalds.co.uk/ukhome/Sport/Football/Investment/small-grant.html

Examples of things McDonald’s will support include, but are not limited to:- Club facilities, grounds-keeping tools, training courses, pitch hire, mini-vans and washing machines; whatever your club and team could significantly benefit from. 

Just because McDonald's is supporting a major event doesn't mean you have to go and eat in their restaurant! Out of all of the major fast food chains, McDonald's is probably the only fast food chain which offers healthy food as an option rather than an unhealthy big mac. They sell fruit bags, carrot bags, side salads to accompany a meal, a range of salad meals and lastly their 'Deli' option gives a range of low calorie wraps such as the grilled chicken wrap. If you eat at McDonald's, there is an option for you if you would like to have a healthy lunch.

I believe that without the sponsors and partnerships which London was able to get, London 2012 wouldn't have been as great as it was!